Thursday, October 30, 2014

Let's Talk Pink Camouflage
It used to be that you needed only to wear blue denim to be perfectly in step with Jefferson County high fashion. If you didn't wear blue denim, you carried a blue denim handbag. You had to have blue denim on you somewhere, and the senior women pushed that envelope by accessorizing with Indian turquoise jewelry. Then the sleeveless, zip-front vest became a must-have. I own several, much to the dismay of a city friend who could not help but remark on the coral-colored fleece vest I wore to lunch, although out of concern for city feelings I had left my shooting vest and my hunter-orange one at home. Then everyone who was anyone here bought pit bulls, and people middle-class and above bought bulldogs, which sound kind of the same.

These days you'd better wear UnderArmour. This brand of well-made, hard-wearing technical athletic clothing, $50 for a long-sleeved tee-shirt, sells like hotcakes, especially to the poor, who can now buy it from the farm & home stores that once sold only Dickies and Carhartt pants and John Deere logo wear. Even upper-middle-class Jefferson Countians wear UnderArmour caps. The local youth too cool for Under Armour clothing wear UnderArmour cross-training gym shoes.

Even so, don't come out here this autumn expecting acceptance into the highest circles unless you are wearing UnderArmour camouflage gear, specifically the pattern "Real Tree." Real Tree is carried even by Walmart, and, for the ladies, there's a line of pink "Real Tree" camouflage everything, lounge pants to aprons (see photo) to dinnerware.

Pink camouflage clothing bothers some people. Let me explain: It's the gingham of our time. The pink indicates acceptance of the wearer's femininity ("I am not a feminist") and the camouflage, tacit support for hunting and the U.S.military, and by extension, approval of a gun-toting lifestyle, and by further extension, a passion for the Second Amendment, which in turn conveys distaste for all things Obama. Pink camouflage indicates not only a "stand by your man" philosophy but a rightist form of patriotism. My own pink camouflage item is a ballcap emblazoned with "USA" in case its message isn't clear enough; I wear it hoping to be taken for a native. I like President Obama, but no one can tell. That's my camouflage.

1 comment:

Jessie Kossuth said...

Just wanted to comment I look forward to reading your posts- they brighten my dull days at work. This post in particular made me chuckle, for I noticed a disproportionate number of women clad in pink camo this weekend at the Eureka Walmart. I guess as the stylists say, "Your clothes define you."