Walmart.com |
These days you'd better wear UnderArmour. This brand of well-made, hard-wearing technical athletic clothing, $50 for a long-sleeved tee-shirt, sells like hotcakes, especially to the poor, who can now buy it from the farm & home stores that once sold only Dickies and Carhartt pants and John Deere logo wear. Even upper-middle-class Jefferson Countians wear UnderArmour caps. The local youth too cool for Under Armour clothing wear UnderArmour cross-training gym shoes.
Even so, don't come out here this autumn expecting acceptance into the highest circles unless you are wearing UnderArmour camouflage gear, specifically the pattern "Real Tree." Real Tree is carried even by Walmart, and, for the ladies, there's a line of pink "Real Tree" camouflage everything, lounge pants to aprons (see photo) to dinnerware.
Pink camouflage clothing bothers some people. Let me explain: It's the gingham of our time. The pink indicates acceptance of the wearer's femininity ("I am not a feminist") and the camouflage, tacit support for hunting and the U.S.military, and by extension, approval of a gun-toting lifestyle, and by further extension, a passion for the Second Amendment, which in turn conveys distaste for all things Obama. Pink camouflage indicates not only a "stand by your man" philosophy but a rightist form of patriotism. My own pink camouflage item is a ballcap emblazoned with "USA" in case its message isn't clear enough; I wear it hoping to be taken for a native. I like President Obama, but no one can tell. That's my camouflage.