Saturday, May 10, 2014
Walmart: Always Prepared
Did you know that the first 5 to 15 feet inside a store's front door is its "decompression zone" where you forget what happened in the parking lot and prepare mentally to shop? Walmart doesn't put merchandise in the decompression zone -- it puts a greeter there! -- but just beyond the zone they pile up seasonal or faddish (such as "Duck Dynasty") merchandise on both sides of ya. Ninety-five percent of shoppers will next turn to the right, so the wall to their right after they turn is, in the retail business, called "the power wall," and my Walmart has its pharmacy and over-the-counter drugs there, with cosmetics nearby.